Trail Ranch Outfitters
Crafting an outdoors brand that hollers, "West Texas"
Brand Identity
Crafting an outdoors brand that hollers, "West Texas"
Brand Identity
Naming
Brand identity
Logo design
Website design + development
There's nothing better than being in nature, and Trail Ranch Outfitters — an outdoors, hunting and fishing guide company in West Texas — needed a brand that firmly seated them as an authentic, welcoming organization. By taking a holistic approach, we crafted a solid experience from naming and brand identity to web design and apparel.
It was important for Trail Ranch Outfitters to feel at home in their small West Texas hometown of Albany. By basing the logomark on a 'TR' cattle brand and containing it in an roughed-up oval, we nods to the land's roots as a cattle ranch. Bold, rustic type (SS Nickson Two, to be exact) compliments the simple logo mark to create a natural feel and a full suite of marks were built to provide the company with tons of options no matter the application.
The brand colors reflect everything you'll see when adventuring outside in West Texas — muted green fields of grass, cool blue skies and rich fields of sunflowers. The colors allowed us to grass green the hero while supporting with a mix of cool colors, warm colors and neutrals.
The website design needed to accomplish several key goals — introduce Trail Ranch Outfitter's values as outdoor enthusiasts and conservationists, outline their upcoming events and sell the idea of Albany, Texas as a compelling destination. Through a mix of captivating, casual copywriting, visual storytelling and archival photography, we presented all these facets at once.
If a picture is worth a thousand words, an icon may be worth a million. It was important to keep the vibe and execution of the logomark as we built out a library of icons for the brand. Rough edges? Check. Friendly, approachable style? Check. Lots of nature? Check.
Everybody loves sporting their brand, and Trail Ranch is no different. With the number of events and classes that they offer, we knew they'd make good use of hats, t-shirts, bags and more. It's a great way to expand the brand and make use of that logo suite!
